Design is a huge importance when it come to marketing. Very much like editing in a feature film, it is the “invisible art.” If a product’s marketing has a good design it may rarely receive compliment. However, when it does not have a strong design, it will be bashed and quickly discounted.
From the documentary film, “Objectified”, consumers are able to take a closer look at how products are design. It can also answer question on What? For Whom? and Why? From a marketing perspective, this information has great value. In the social media marketing world, consistent posts need to have a consistent voice and pleasing design.
Many different jobs focus on these tasks. A rising and strong job title is graphic design. It gives a creative stronghold to marketers reaching a simpler communication audience.
Here is a great example from Pringles:
While it has an importance being able to read the writing, if a consumer cannot read, they can still get the general idea behind the ad.
Some can be overly simple and explain a quick and easy message:
And yet sometimes design goes overboard and implies something that can be hard to recover from. Use this example from Turkish Airlines:
What kind of impression does this leave?
Good Design saves Lives!