Have you ever had an instagram picture, tweet, or Facebook post that just did not do as well as you hoped?
Most social media users would agree that some of their posts fall short of their expectations. They do not receive the “satisfaction” they were expecting from this post.
Yet again and again, user put their hopes into a post and are gratified by the amount of likes, favorites, shares, and views it has. But why?
Because it is easy and because people desire the idea of being needed; so much that it almost becomes a need. To quote Michael Scott (a fiction character in the US tv show The Office), “Do I need to be liked? Absolutely not. I like to be liked. I enjoy being liked. I have to be liked; but it’s not like this compulsive need to be liked, like my need to be praised.”
Although a tad dated, the research topic “Interpersonal Media Media Competition” gives insight to the general gratification of social medias (http://crx.sagepub.com/content/35/4/529.short)
Another useful, yet still a bit dated topic, finds that adolescents’ self-esteem and social well-being are effected indirectly from people’s response to their pages (http://online.liebertpub.com/doi/abs/10.1089/cpb.2006.9.584)
It seems to be an interesting path that users are going down. The end result may be interesting or unpredictable.